2. Why the name change
Look, we are not making a secret of this, we merged with iMend Macs in 2021 and things didn’t work out how we hoped. We have wanted to get away from having Apple or Mac in the name of the company for a while so that we can diversify into other things in the future.
4. Why Infinite Loop
Well, if you are a true Apple fan, you will know that Apples first physical address was ‘1 Infinite Loop’ in Cupertino. There is still an Apple Store at that address today. We think it is a cool name. We hope you agree
5. New name & location, same great service.
Don’t worry, nothing else will change, you will still be dealing with the same people with decades of experience.